Design Strategies: Tagline and Imagery

Image has to talk without a word.
If you are successful for that, tag can be much more effective.
Following strategies are applied;

• Audience Participation (to make people think)
• Exaggeration
• Comparison
• Tagline

8.5″x5.5″

I assume that triangle also can lead your eyes to the end of this street right?
Did you imagine that you use a kick board to go all the way along the street?
Did you do that for the motorcycle, as well?
If so, I think I was successful for this design. Wasn’t I? LOL.

Design vs Functional Scalability

Take a look at pictures below.
On your left side, you can see original design.
On your right side, some modification was added considering functional scalability.
Comparing these two, what do you see between them?
When you focus on design, you can easily fall into mal-functioning of scalability.
But if you try to focus on functionality and scalability, then design has to be compromised.
So, what’s the basis here for a web designer?
Design and scalability are not compatible each other,
so the key is to prioritize all contents and design based on it, considering scalability.
Does this make sense?